<div style='display:none;'><p> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td class="j" valign="top"><div class="lh"><a href="http://www2.tbo.com/content/2007/dec/15/mascara-makes-eyes-pop/" id="s-82hiikU64tIg3vaLVcr0Ew:r-0_0"><b>Mascara</b> Makes Eyes Pop</a><br> <font size="-1"><font color="#6f6f6f">Tampa Tribune, FL -</font> <nobr>Dec 14, 2007</nobr></font><br> <font size="-1"><b>Revlon</b> makes several on its packaging for its new 3DExtreme <b>Mascara</b>. And it does it in French as well as English (is that supposed to lend credibility, <b>...</b></font><br> </div></td> </tr> </tbody> </table> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td class="j" valign="top"><div class="lh"><a href="http://www.dailyrecord.co.uk/lifestyle/fashion-beauty/2007/12/04/beauty-school-86908-20199370/" id="s-XgZSTPmrmbRdKbL4uvUG6A:r-1_0">Beauty School</a><br> <font size="-1"><font color="#6f6f6f">Glasgow Daily Record, UK -</font> <nobr>Dec 4, 2007</nobr></font><br> <font size="-1">Curl eyelashes with eyelash curlers; Boots are best bet for this; and then apply a couple of coats of black <b>mascara</b> - Mini-Volume Glamour <b>Mascara</b> in Ultra <b>...</b></font><br> </div></td> </tr> </tbody> </table> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td align="center" valign="top" width="80"><a href="http://www.thesun.co.uk/sol/homepage/woman/fashion/article562969.ece" id="s-AbPz9NQsKOXVRVXCQiX5bg:r-2i_0"><img src="http://news.google.com/news?imgefp=eHcpW3EbAbIJ&imgurl=img.thesun.co.uk/multimedia/archive/00398/SNF03FITC-180_398498a.jpg" alt="" border="1" height="80" width="57"><br> <font size="-2">The Sun</font></a></td> <td class="j" valign="top"><div class="lh"><a href="http://www.thesun.co.uk/sol/homepage/woman/fashion/article562969.ece" id="s-AbPz9NQsKOXVRVXCQiX5bg:r-2_0">Be the belle of the ballroom</a><br> <font size="-1"><font color="#6f6f6f">The Sun, UK -</font> <nobr>Dec 9, 2007</nobr></font><br> <font size="-1">Use two or three thick coats of <b>mascara</b> to get those lashes looking luscious. Try <b>Revlon</b>’s new 3D Extreme <b>Mascara</b> which has a -special Bold Impact brush for <b>...</b></font><br> </div></td> </tr> </tbody> </table> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td class="j" valign="top"><div class="lh"><a href="http://www.journalgazette.net/apps/pbcs.dll/article?AID=/20071210/FEAT/712100362" id="s-waug2sBIbwrqTUtZPSk_og:r-3_0">Women try holiday looks at makeup counters</a><br> <font size="-1"><font color="#6f6f6f">Fort Wayne Journal Gazette, IN -</font> <nobr>Dec 10, 2007</nobr></font><br> <font size="-1">After a daily dose of SPF 30 moisturizer, she applies concealer and loose powder, then brown <b>Revlon</b> eyeliner, a swipe of blush and dark brown <b>mascara</b>. <b>...</b></font></div></td> </tr> </tbody> </table> <p> </p> </div><br><br> <h3>Welcome To Revlon </h3><p>Revlon was founded in 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the REVLON name. Starting with a single product - a nail enamel unlike any before it - the three founders pooled their meager resources and developed a unique manufacturing process. </p> <p>Starting with a single product — a new type of nail enamel — the three founders pooled their resources and developed a unique manufacturing process. Using pigments instead of dyes, Revlon developed a variety of new shades of opaque nail enamel. Successful in salons from the start, in 1937 Revlon started selling the polishes in department stores and drug stores. In six years the company became a multimillion dollar organization. By 1940, Revlon offered an entire manicure line, and added lipstick to the collection. During World War II Revlon created makeup and related products for the U.S. Army, which was honoured in 1944 with an Army-Navy Award for Excellence.</p> <p>By the end of the war, Revlon listed itself as one of America's top five cosmetic houses. Expanding its capabilities, the company bought Graef & Schmidt, a cutlery manufacturer seized by the government in 1943 because of German business ties. This acquisition made it possible for Revlon to produce its own manicure and pedicure instruments, instead of buying them from outside supply sources.</p> <p>In 1952 Revlon launched a fragrance called "Fire and Ice", which was heavily publicized over the radio with ads featuring Bob Hope and Red Skelton. By 1955, Revlon sponsored the CBS television show The $64,000 Question. The same year rival Hazel Bishop brought formal allegations of wiretapping. Revlon argued they monitored their employees' telephone calls for "training" purposes, but agreed to stop the practice. The same year Revlon reorganized as Revlon, Inc.</p> <p>In November 1955, Revlon went public. The IPO price was $12 per share, but it reached $30 per share within 8 weeks.</p> <p> </p> <p>Mascara is a cosmetic used to darken, thicken and define eyelashes. Mascara comes in three forms: liquid, cake, and cream. It also comes in many formulas, tints, and colours. The general purpose of mascara is to emphasise, thicken, lengthen, and define lashes. Mascara is available with tube and wand applicators. Ingredients in mascara include water, wax thickeners, film-formers, and preservatives. Mascara brushes can be straight or curved, to curl eye lashes, with fine or thick bristles. Some mascara wands contain rayon or nylon fibers to lengthen eyelashes.</p>