<div style='display:none;'><p> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td class="j" valign="top"><div class="lh"><a href="http://www.whptv.com/news/local/story.aspx?content_id=2719306d-f7b6-45a3-9370-f98966343c99" id="s-Eu3uysr83CZtShy6dIRoWA:r-0_0">Superstar Pug</a><br> <font size="-1"><font color="#6f6f6f">CBS 21, PA -</font> <nobr>Dec 18, 2007</nobr></font><br> <font size="-1"><b>Oil of Olay</b>? Well, with those cute wrinkles, maybe not. "It's not one of those things we're pursuing, but if someone else calls, it would be nice and it's a <b>...</b></font><br> </div></td> </tr> </tbody> </table> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td class="j" valign="top"><div class="lh"><a href="http://www.pr-usa.net/index.php?option=com_content&task=view&id=43974&Itemid=87" id="s-GhE6Z2QrkpmHJUUQquoMoA:r-1_0">Winter Beauty Tips to Keep Hair, Skin, and Nails Healthy</a><br> <font size="-1"><font color="#6f6f6f">PR-USA.net (press release), Bulgaria -</font> <nobr>Nov 20, 2007</nobr></font><br> <font size="-1">Good Housekeeping tested several brands of moisturizer and found that <b>Oil of Olay's</b> Regenerist Micro-Sculpting Cream outperformed many brands, <b>...</b></font><br> </div></td> </tr> </tbody> </table> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td class="j" valign="top"><div class="lh"><a href="http://www.cosmeticsdesign-europe.com/news/ng.asp?n=82242-in-cosmetics-amsterdam-in-focus" id="s-7zi-vr4GVhqhppECFEoySQ:r-2_0">In-Cosmetics readies to open its doors in Amsterdam</a><br> <font size="-1"><font color="#6f6f6f">CosmeticsDesign-Europe.com, France -</font> <nobr>4 hours ago</nobr></font><br> <font size="-1"><b>Olay's</b> 'Love the skin you're in' and Weleda's 'In harmony with nature' are slogans that typify this movement within the industry to compare products with <b>...</b></font><br> </div></td> </tr> </tbody> </table> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td class="j" valign="top"><div class="lh"><a href="http://www.post-trib.com/lifestyles/668755,skin.article" id="s-lNIGuFo2hAQmqAGtTyFAQQ:r-3_0">Skin care: Lock in moisture using emollients, not lotions, this winter</a><br> <font size="-1"><font color="#6f6f6f">Gary Post Tribune, IN -</font> <nobr>Nov 27, 2007</nobr></font><br> <font size="-1">"The world has come a long way since mom used <b>Oil of Olay</b>," said Dr. Hartley M. Thomas with Advanced Cosmetic Dermatology, which has offices in Munster and <b>...</b></font><br> </div></td> </tr> </tbody> </table> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td class="j" valign="top"><div class="lh"><a href="http://worldnetdaily.com/news/article.asp?ARTICLE_ID=59233" id="s-4ZYLMHxxumbNeELnEH-2Vw:r-4_0">Obama lionized, Keyes minimized</a><br> <font size="-1"><font color="#6f6f6f">WorldNetDaily, OR -</font> <nobr>Dec 16, 2007</nobr></font><br> <font size="-1">It is filled with soft-focus pictures of candidate Clinton that make her look like a model for <b>Oil of Olay</b> (I used to think it was skin care for matadors. <b>...</b></font><br> </div></td> </tr> </tbody> </table> <table valign="top" border="0" cellpadding="2" cellspacing="7"> <tbody> <tr> <td class="j" valign="top"><div class="lh"><a href="http://www.statesman.com/life/content/life/stories/style/12/20/1220marques.html" id="s-Zp4I9ZOQOXg0vXcUAUCU2A:r-5_0">Devote an hour a day to last-minute shopping</a><br> <font size="-1"><font color="#6f6f6f">Austin American-Statesman, TX -</font> <nobr>Dec 19, 2007</nobr></font><br> <font size="-1">Ages ago, my dad wanted to give a co-worker what was then called <b>Oil of Olay</b> as a Christmas gift. My mother was quick to nix the idea. <b>...</b></font></div></td> </tr> </tbody> </table> <p> </p> </div><br><br> <h3>Welcome To Olay :: Oil of Olay® </h3> <p><b>Olay</b> (known as <b>Oil of Olay</b> until 1999 in <a href="http://en.wikipedia.org/wiki/South_Africa" title="South Africa">South Africa</a> and <a href="http://en.wikipedia.org/wiki/North_America" title="North America">North America</a>) is a <a href="http://en.wikipedia.org/wiki/Procter_%26_Gamble" title="Procter & Gamble">Procter & Gamble</a> brand, based around a <a href="http://en.wikipedia.org/wiki/Facial" title="Facial">facial</a> <a href="http://en.wikipedia.org/wiki/Moisturizer" title="Moisturizer">moisturizer</a> skin care product.</p> <p>Olay began life in <a href="http://en.wikipedia.org/wiki/South_Africa" title="South Africa">South Africa</a> as <b>oil of Olay</b>. Graham Wulff, an ex-<a href="http://en.wikipedia.org/wiki/Unilever" title="Unilever">Unilever</a> chemist from <a href="http://en.wikipedia.org/wiki/Durban" title="Durban">Durban</a>, started it in <a href="http://en.wikipedia.org/wiki/1949" title="1949">1949</a>. The name “oil of Olay” was chosen by Wulff as a spin on the word “<a href="http://en.wikipedia.org/wiki/Lanolin" title="Lanolin">lanolin</a>”, a key ingredient.</p> <p>It was unique in the early days because it was a pink fluid rather than a cream, packaged in a heavy glass bottle. Wulff and his marketing partner, Jack Lowe, a former copywriter, had tested the product on their wives and friends and were confident in its uniqueness and quality.</p> <p>Olay’s marketing was also unique, since it was never described as a moisturizer, nor even as beauty fluid. Nowhere on the packaging did it say what the product actually did. Print adverts used copy such as “Share the secret of a younger looking you” and talked about the ‘beauty secret’ of oil of Olay. Other adverts were written as personal messages to the reader from a fictitious advice columnist named Margaret Merril. They ran in <i>Readers’ Digest</i> and newspapers and often looked like editorials.</p>
http://www.olay.com/